Pro4u AB
2024
Because of sensitive company information, I cannot share the specific statistics and information from their google analytics. Neither can I share the conclusions I was able to draw from them. But I can share my work- and thought process.
Traffic overview - In my annual review of Google Analytics, I initiate the analysis by gaining a holistic view of the website's performance through an examination of key traffic metrics. This includes delving into total sessions, users, and pageviews, identifying any notable trends in traffic patterns and making crucial comparisons with previous periods. This initial step lays the groundwork for understanding the overall health of the website.
User behaviour - Moving on, a pivotal aspect of my analysis involves a comprehensive assessment of user behavior. This includes a thorough examination of popular pages, user engagement metrics, and the effectiveness of calls-to-action. By pinpointing exit pages and analyzing user flow through the site, I gain valuable insights into how visitors interact with the content, guiding strategic decisions for an improved user experience.
Page performance - Simultaneously, I delve into the performance of individual pages to identify strengths and weaknesses. This involves an evaluation of bounce rates, time spent on pages. This granular examination allows for targeted improvements, ensuring that each page contributes effectively to the overall user journey.
Traffic sources - To understand the sources of website traffic, I meticulously analyze traffic origins, distinguishing between organic, direct, and referral sources. This evaluation extends to assessing the effectiveness of various marketing channels, paving the way for strategic decisions to optimize and diversify traffic sources.
Search keywords - Lastly, my analysis includes an in-depth exploration of search keywords. Uncovering the keywords driving organic traffic is essential for informing content strategy. By identifying top-performing keywords and those with growth potential, I ensure that the website is not only optimized for search engines but also resonates with the target audience.
Conclusion
My analysis of Google Analytics goes beyond data interpretation; it translates into actionable strategies. By understanding user behavior, optimizing page performance, and leveraging valuable keywords, I drive improvements that lead to enhanced website visibility and engagement. As a UX-designer, I am poised to bring this level of insight and expertise to any organization seeking to elevate its online presence and user experience.
UX Designer
Brief - As a seasoned professional working within an IT consultancy company, I annually undertake a thorough examination of Google Analytics to glean insights into user behavior, website traffic, and content performance. This proactive approach enables data-driven decision-making and facilitates strategic enhancements for optimal user engagement.
Summary - In my role, I conduct a comprehensive analysis of Google Analytics, focusing on key metrics and insights that drive business decisions and improvements. From user demographics to traffic sources, page performance, and search keyword data, I extract actionable information to enhance website functionality and content strategy. This summary highlights my ability to transform raw data into strategic initiatives for continued online success.